l.a.a.s

free resources

everything we know about winning on linkedin: free.

The same audits, frameworks, and playbooks we use with clients paying us by the quarter. Pick the one that fits where you are — every one is free to read, right now.

start here:
see where you stand.

Not sure where your LinkedIn is falling short? Start with one of these.

anyonebest starting point

the linkedin leak audit

Find exactly where your LinkedIn is leaking reach, followers, and leads, and how to plug each gap.

  • The most common places founders lose impressions before a post even has a chance
  • A checklist to run against your own profile and recent posts
  • What to fix first, for the fastest gain
run my leak audit→
cxos & executives

the executive's leak audit

The same audit, tuned for people in corporate roles who can't post like a creator.

  • What to do when you can't share personal stories freely
  • How to build authority without selling a product
  • The leaks specific to executive profiles
run the executive's audit→
anyone

the impressions benchmark report

What counts as a "good" number of impressions, really? Here are the benchmarks, so you know whether your LinkedIn is winning or stalling.

  • Average impressions, engagement rates, and follower growth, what they actually look like
  • The benchmark ranges LinkedIn never shows you
  • Where our clients land against them
send me the report→
founders & creators

7 mistakes founders & creators make

The seven we see most often, and what to do instead. Avoid these and you're ahead of most of LinkedIn.

  • The posting habits quietly killing your reach
  • Why "professional" content gets ignored
  • The fix for each, with examples
get the 7 mistakes→

the playbooks:
how we actually do it.

Ready to do the work? These are the systems behind the results.

foundersthe system

the intentional content strategy

The exact framework we use to decide what every client posts, built around three goals: reach, authority, and sales.

  • The three post types, and what each one is for
  • How to mix them based on what you want from LinkedIn
  • A template to plan your own month
get the framework→
creators with content

the youtube-to-linkedin playbook

Already make podcasts, videos, or a newsletter? Turn one piece into a month of LinkedIn posts.

  • The repurposing system behind 94% of a 500K-sub podcaster's LinkedIn reach
  • How to pull posts out of a single episode
  • Why repurposed posts out-performed his originals 40×
get the playbook→
creators & founders

the voice-capture method

How to make anything you publish sound exactly like you, even when AI writes it. The system we used to fool a 2.8M-subscriber audience.

  • The six concrete ingredients that make up "your voice"
  • The deep-dive process, step by step
  • The three-test check before you publish
get the method→
anyone hiring help

how to choose a linkedin ghostwriter

Thinking of paying someone to run your LinkedIn? Use this before you sign anything.

  • The questions that separate a real ghostwriter from a content mill
  • The red flags that mean it'll sound generic
  • What "good" looks like, so you know what you're paying for
get the checklist→

go deeper.

The full, unedited proof, for anyone weighing us up.

weighing us upproof

the creator case study: the full deep-dive

How we took a 2.8M-subscriber creator from zero to 1.2 million LinkedIn impressions in 87 days.

  • The exact voice-capture process, start to finish
  • The posts that hit, and why they hit
  • The numbers, week by week
read the deep-dive→

All free. No spam, just the resource you asked for, and the occasional useful email. Unsubscribe any time.

past the

reading stage?

If you'd rather we just run the whole thing for you, 20 posts a month, in your voice, fully managed, book a call. We'll show you exactly what we'd publish as you.

book your strategy call→

100K impressions in 3 months, guaranteed, or we keep working for free.