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interactive audit

the executive's leak audit

17 signs your LinkedIn is underselling your seniority, and how to fix each one. Built specifically for senior corporate leaders, with your constraints accounted for.

~10 minself-scoredcxos & executives

Your title commands a room. Your LinkedIn probably doesn't reflect that yet.

Most LinkedIn advice tells you to chase virality and post personal stories. That advice is wrong for you, and following it can backfire. As a senior executive, your goal usually isn't maximum reach, it's authority: being seen as a serious thinker by the specific people who matter. A post seen by 5,000 of the right people is worth more than one seen by 100,000 strangers. Tick what's true of you; higher score = more leaks.

section 1: the presence leak

Your seniority isn't visible, so it isn't compounding.

Why this leaks authority: while you're silent, less senior people are becoming the recognised voices in your field by default. Visibility is being claimed, just not by you.

section 2: the authority-content leak

You're posting the wrong type of content for your goal.

Why this leaks authority: the content that builds executive authority deliberately does NOT get big view counts. If you judge it by likes and stop, you abandon the exact content that builds your reputation.

section 3: the voice leak

You sound like the company, not like a leader.

Why this leaks authority: thought leadership requires an actual thought, in an actual voice. The skill isn't oversharing, it's a recognisable point of view within the bounds your role allows.

section 4: the right-audience leak

You're measuring the wrong thing entirely.

Why this leaks authority: a high engagement rate on a smaller, relevant audience is often worth more than a viral post seen by the wrong crowd. If you optimise for reach, you optimise for the wrong audience.

section 5: the consistency leak

You're too busy to post, so you never build momentum.

Why this leaks authority: authority compounds only with consistency. Senior people are the most time-starved, which is exactly why a system that requires very little of your time is the only thing that works at your level.
0 / 17 leaks
tick the boxes above to see where you stand.
Your diagnosis appears here as you check items, go through all 17.

what to fix first (by section)

  • Presence → commit to showing up. The space will be claimed by someone, it may as well be you.
  • Authority content → shift from announcements to your own thinking, and stop judging it by likes. The right people are reading.
  • Voice → find your appropriate point of view. Sound like a thinking person with real opinions, within the bounds of your role.
  • Right-audience → change your scoreboard. Track whether the right people engage, and watch engagement rate, not just reach.
  • Consistency → get a system that needs little of your time. The solution to “I'm too busy” isn't willpower; it's a process.
For reference, an executive we work with, a senior leader at a major financial firm, runs content that reaches the right audience with an engagement rate close to 9%, including a single post above 80,000 impressions. Not by chasing virality. By posting genuine thinking, consistently, to exactly the right people.

want this handled, without the time cost?

The honest reason most executives don't fix this themselves is time. The thinking is there; the hours to package it consistently aren't. We work with corporate executives specifically: we capture your genuine thinking and voice in a single deep-dive, turn it into authority content that reaches the right audience, keep it appropriate for your role, and run the whole thing.

book your strategy call→

100K impressions in 3 months, guaranteed, or we keep working for free.

— the team at L.A.A.S, the agency for billion-dollar founders and million-follower creators.